Al Masreyah Macaroni & Starch Company was founded in 1986, is Egypt's second largest pasta manufacturer and it owns the country's only durum wheat flour mill. The company's main activity is the production of high quality pasta with all its forms and types using best qualities of semolina (durum wheat). The firm initially operated under the brand name Masreya, and rebranded in 1993 to "Regina". It exports to over 30 countries worldwide and owns a majority stake in a milling company, which is specialized in the production of semolina, flour, bran and other related products.
In 2014, the company was acquired by Tana Africa Capital, a leading South African Private Equity fund.