Masterfoods (also known as Mars) is an American global manufacturer of confectionery and other food products. Mars' products entered the Egyptian market in 1995 through a small distribution office. Its national office was established in 2001, and in 2005, it commenced production in its factory in the 6th of October City, starting off with two brands: Flutes and Stix, with an investment of EGP 50 million, and a workforce of 18 associates. In 2013, it made its biggest investment in the Egyptian market, the first-of-its-kind Twix production line in the entire Middle East and Africa region, worth more than half a billion Egyptian Pounds of incremental investments, and adding more than 100 new local talents to the Mars family in Egypt.
Mars's workforce has grown over the past 20 years, from 18 associates to close to 350 talented Egyptian men and women today, and its manufacturing facilities cover more than 82,000 square meters with a total investment of EGP 1 billion. The company started exporting out of Egypt in 2005, growing from then from US$ 1 million to more than US$ 42 million by the end of 2016, with more than 70% of the company's total production geared towards exports, targeting 20+ countries in the Middle East, Africa, Asia and Europe. Moreover, Mars seeks to be a responsible corporate citizen and make a positive impact through various Corporate Social Responsbility (CSR) programs serving different causes, including improving the education level in public schools, supporting orphanages and developing underprivileged urban areas.
The company aims at expanding in the Egyptian market in the coming 2 years and injecting more investments to reach a total of EGP 2 billion, doubling the company's exports with 80-90% of its additional installed capacity geared towards exports, and creating more than 100 additional job opportunities, growing the Mars family in Egypt to around 450 local talents by the end of 2018.
The company has increased its investments in Egypt by opening a new line of production with total capital of EGP 1 billion and is the first production of Twix chocolate in the Middle East and Africa, exports to the EU and Africa region from Egypt is expected to reach $100 million.
A new line of production will be launched by the end of 2018 with estimated investments of EGP 1 billion