13 June 2018
Egypt - Experience & Invest today signed a contract with FIFA, Fédération International de Football Association, to become an Official Regional Supporter of the 2018 FIFA World Cup Russia™, to promote the country as a global investment destination, and to attract more tourists from around the world to visit the country.
Dr. Sahar Nasr, Egypt’s Minister of Investment and International Cooperation said: “Being an Official Regional Supporter of the 2018 FIFA World Cup Russia™ gives us the outreach in Africa to highlight and communicate the premium positioning and enormous investment diversity and potential Egypt has to offer.“ She emphasized that “In addition to having increased visibility thanks to the world’s most-watched sporting event, Egypt - Experience & Invest will engage through social media outlets and directly with football fans to showcase the wide spectrum of investment opportunities in the country.”
Dr. Rania Al-Mashat, Egypt’s Minister of Tourism, said: “This is the first FIFA World Cup™ that the Pharaohs have qualified for since Italia ’90 and Egypt - Experience & Invest is determined to use this opportunity to showcase in a modern way the rich and rewarding diversity of tourism experiences that our country offers.”
FIFA Director Marketing Sales & Strategy, Iain Downie, stated: “FIFA is delighted to sign with Egypt - Experience & Invest as an Official Regional Supporter of the 2018 FIFA World Cup Russia™. Similar to FIFA, whose aim is to enhance the appeal of football, Egypt - Experience & Invest’s main objective is to highlight the beauty of Egypt as a country and promote its economical investment possibilities. This collaboration is significant for FIFA, as Africa is a key emerging region filled with football lovers. We are happy to have another strong stakeholder on board and cannot wait for the biggest show on earth to begin”.
The Egypt - Experience & Invest campaign website can be reached on dedicated to the 2018 FIFA World Cup Russia™ tournament with links to information about investing in Egypt.

Moreover, a new dedicated microsite – - will be available for the 2018 FIFA World Cup Russia™
“The Egypt - Experience & Invest campaign utilizes the slogans #thisisegypt, @experienceegypt and #investinegypt.”

For more photos, please follow the Ministry's account on Instagram

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